Last updated on February 20th, 2025 at 10:24 am
It helps keep your website online and working properly!
A regular routine of website maintenance keeps your site, security, and content up to date and ready to help your business climb the search engine results pages. An error-free website and better rankings will help your company thrive online.
What are website maintenance services?
I support you and your business by taking away the struggles of managing and promoting your website, leaving you free to focus on completing the day-to-day running of your business, such as supplying your customers with their products or services.
My definition of website maintenance is to keep your site in the best shape by checking that the content, themes, and plugins are up-to-date and by fixing any issues that occur. This will improve your website and its overall performance.
By regularly checking on-page elements (things that you can directly control) for issues and updates, such as
- The site hosting set up
- Page loading speed
- Spelling and grammar
- Content layout
- Coding health
- Plugins and themes
From the moment you launch your new site design, you aim to safeguard your website, allowing it to perform to its full potential for your visitors and in the search engines.
However, if you neglect your site after launch, this will not be the case, and performances will suffer. Your visitors will probably leave your site before taking action or struggle to find you because of poor rankings in major search engines like Google.
It is also important to track the off-page elements (things that you cannot directly control). An excellent example of this is the number and quality of other sites that link to you.
As a professional website manager, it is my primary role to ensure your site meets your customer needs without having to take it offline to complete maintenance.
Why is website maintenance important?
With over 3.5 billion searches carried out per day (InternetLive Stats 2022), your website needs to stand out in the results.
Let’s suppose that after weeks, months, and even years of arduous SEO (search engine optimization) work, your website now ranks well and is easy to find for potential customers looking for your products and/or services.
When a visitor clicks on your website, they have certain expectations. First, they want your page to answer what they asked for in the search engine. Secondly, they do not want to deal with an error-ridden, slow-loading web page.
If they hit an error on your site, such as
- A slow-loading page
- Images that do not display
- Broken links
- Poor mobile display
- Mistakes in your copy such as grammar and misspelt words
Your chances of converting them into a customer can disappear as they click the back button and head off to your competition. However, with a regular website maintenance procedure, this is unlikely to happen as all the errors and issues are no longer present.
The chances of your visitor being converted into a customer have just increased.
Regular upkeep will help my company’s search engine rankings too.
Google has publicly stated that it will penalize websites that consistently fall below their required guidelines concerning errors and page speed. The worst-case scenario, for example, is that Google would stop your website from appearing in the results pages.
Website crawl errors can prevent your page from appearing in search results.
Source: Google – This is what they say about crawling and how their console can help. (Opens a new window).
Putting the preservation of your website into a routine will help your company outrank other neglected websites in your marketplace.
Healthy sites rank better and get more traffic
Building your business online requires hard work and attention to detail. No matter how wonderful your website looks, if people searching for your products and services cannot find you, your company will not prosper.
As mentioned above, one of the first steps that you need to take for online success is to display an error-free website to your visitors. Likewise, this will help the search engine spiders who visit your website.
Search engines, such as Google and Bing, now crawl millions of websites every day. These crawls allow them to determine who ranks where in their results pages.
If they find errors during this crawl, it can undermine how well they rank your website. If you do not rank well in the results pages, your customers will never find your site when searching for what you provide.
The higher your website rank, the more you will trade because you are being found easier.
Why would I outsource my website maintenance?
There are three key principles needed to help your business grow online:
- You need the competence to manage the technical features of your site.
- You need the know-how to build engaging content that will entice and convert customers while meeting the search engine guidelines.
- You need the time to carry out all these tasks.
Meanwhile, you still need to promote and sell your products.
Suppose you are a tradesperson, such as an electrician, plumber, builder, painter, or decorator, to name but a few. In that case, you will need to complete booked-in jobs and manage the day-to-day running of your business, along with making sure your site is running smoothly, remains high in the rankings, and finds the time to update your website.
With only so many hours available in the day, the conclusion for many has been to request professional, dependable website support that delivers results.
To sum up, I present to your company the perfect opportunity that gives you the time to concentrate on building your company, during which I commit my skills and experience to cementing your position in all the major search engines.
What do you do when maintaining a website?
Below, you will find a snapshot of my thorough routine of web maintenance. If you own a WordPress website, Joomla or any other content management system, my services can help you.
Daily website maintenance tasks undertaken
- Website security: real-time protection is checked hourly.
- Downtime issues: Make sure your site is online.
- Framework updates remove security risks.
- Plugin updates: another security risk removed.
- Spam attempts, resource hogs, and security issues
- Broken links are a poor reflection of your image.
- Server issues: not fully optimizing will cause browser issues.
- Page load time issues: visitors won’t wait for pages to open.
- Daily backups are part of my disaster recovery strategy.
- All issues are fixed; content visitors are more likely to become customers.
Weekly website task examples
- I back up all databases and website files.
- A weekly progress report for reference.
- Content writing (at least 1 article per week)
Monthly maintenance tasks
- A technical audit.
- Local SEO tracking and strategy work.
- National SEO work.
- Complete website testing.
- Detailed SEO reports (rank, etc.)
- Build next month’s content calendar.
As a result, my exclusive list of clients enjoys benefits such as
- Better rankings in the major search engines. Over 90% of my customers rank on the first page of Google.
- A trouble-free website experience for the customers who visit their company
- Total peace of mind knowing that their website is receiving the best levels of protection
- A professional website manager is on call every day for any issue that may develop.
How much does a website maintenance subscription cost?
Being freelance ensures you get faultless work at all times, as I strive to exceed your expectations. Working diligently and delivering results is the only way to keep you as a valued client.
Your company is unique, and so is the cost of my subscription. I offer you a custom-built service that will exceed your company’s expectations for website management.
By applying today, I will provide you with
- An interim report showing your website’s current health
- An overview report showing where you are in the search engine results
- A personalized quote showing you the level of investment required for us to work together in developing your company online
I offer various website maintenance packages to suit the different needs of many small businesses.
A regular website maintenance plan is an investment in your website’s future
In conclusion, my website maintenance services are not for everyone; however, they are critical components of any successful SEO campaign, and if your business growth depends on your online presence, then you must keep your website up-to-date and secure while growing your business offline.
If you do not have the time or experience to manage your site when you outsource your website’s preservation to me, you can expect to enjoy the following benefits:
- Your experienced website manager is on call when you need him.
- A professional is monitoring your website 7 days a week for instant issue repairs.
- The highest level of security to protect your company’s website from intrusions
- Monthly SEO progress reports on your keywords and website rankings
- Access to unlimited professional support by telephone, email, and support ticket
- Same-day work requests are accepted if requested before 1 p.m.