Google search engine listings can prove to be the lifeblood to many online businesses so it is vital to make sure your new website appears in the results pages.
Here is an easy to follow, beginner’s guide to getting your brand new website indexed so it will be listed in Google and other main search engines.
If you have followed my good website design tips then your company site will be ready for the visit Google’s visit.
As of July 2018, Google reached a market share of 82.85 percent on the search engine market in the United Kingdom.
Market share of search engines held by Google… Source: The Statistics Portal
Google may well be the largest of the search engine providers but they are not alone.
Bing and Yahoo are also responsible for bringing the other 17.15% of traffic to your website via their result pages too.
Why do I need to get Google to visit my website?
Getting Google to index your new website allows your company site to appear in their search engine listings.
Where you appear in the results will be determined by many factors.
To give you the best chance to appear on the front pages I always advise website owner’s to follow the advice direct from the horse’s mouth:
- Google’s starter guide for search engine optimisation (new window will open)
- Bing’s excellent webmaster starter guide (new window will open)
When will I appear in the Google search engine listings?
In my experience, there is no definitive timeline as to when you get indexed and listed in the results but you could expect to see certain types of content appear in under 24 hours.
Typically, I would expect to see an inclusion within 3 to 7 days.
To help speed this process along, there are numerous elements that you can tweak to give Google a helping hand.
Although some SEO aspects change regularly, after nearly 15 years in this industry, I have found the key factors tend to remain along the same guidelines.
This is why I always follow some simple, basic rules that take these factors into consideration and they can all be carried out easily without specialist SEO knowledge or training.
How to appear in the Google search engine listings
Here are some best practices that I suggest you follow when launching a new website that will help you appear in Google;
- Always take time to craft a well thought out and relevant page title
- Lead your page with an attention-grabbing H1 (only use 1 per page)
- Consider your page and break it up using headers (H2, H3 etc.)
- Write your page content naturally, do not stuff it full of keywords
- Always ensure that your content is written for humans, not bots
- Ensure that your website navigation is well placed and easy to follow
- Try to publish AT LEAST 4 pages of unique content per month
- It is a good idea to add relevant filenames to all your images used (“my-great-image-name.png”)
- Ensure all your images have a related alt tag (alt=”something_relevant_here”)
- Add a title tag to your images and links (title=”Tell people what it is”)
- NEVER submit a brand new domain URL to 100’s of forums/link exchanges
- Submit a sitemap.xml to Google via your webmaster search console
- Try to add at least 1 relevant external link out from your page
These principles must are always at the front of my mind when planning a new website project, a new piece of content or you are about to launch a promotional page.
Getting it right at the outset will make it much easier to promote and manage your website through a long-term SEO process either in-house or with your contracted website manager.
Making sure you give your new site or content the best possible chance of appearing in the Google search engine listings, it is always advisable to follow the advice of the company that you are targeting (such as Google and Bing shown above).
My steps above form the foundation for your search engine marketing.
There may be many more challenging aspects to tackle but by completing the basics in good style, you are giving your site the best possible start it can have.
To help you as you take your first steps, why not make an action plan that contains vital consideration ideas for your new venture?
Below is a suggested list of content for your plan, feel free to remove or add bullet points, after all, it is your website;
- Address your sites short term and long term direction before you launch
- Plot your navigation structure away from your screen
- Plan a consistent page or post structure
- Bundle your content themes appropriately
- Consider your social marketing channels (such as Facebook, Twitter, Google+, Instagram etc.)
- Ensure your content is well written and easy to read
- Make sure your sitemap is submitted correctly and contains no errors
With all this in place, let Google crawl away but please, do not expect Page 1 right away, that takes time, effort and in some highly competitive niches, it may never happen.
Thanks for stopping by, I do hope you found this article useful, if you did, please feel free to share, link or contact me with your questions.