Website Design. My Top 10 Start-up Tips
So you’re thinking of building a new website or maybe giving an existing website a makeover. As most business owners are now aware, a website is now vital for a company such as it will generate revenue online, generate leads & inquiries, strengthen a brand and much more besides.
If you are unsure where to start or just fancy catching an fellow professionals’ opinion, my website design tips or 10 step guide if you prefer, will fit our needs.
It will also help you decide if you can develop one yourself or seek professional assistance from a company who offer website maintenance as a service.
Website Design Tips – 10 Points to Consider Before You Start
1. What is the purpose of your website.
Is your website going to sell products, inform visitors, act as an affiliate website or something else?
My first website design tip is to consider this first, before you put pen to paper as it will determine how to construct your website.
2. Who is going to visit your website?
How big is your target market? What is the competition up to and what are the buying patterns used by the customers who use your market?
Understanding your market and your competition will allow you to identify your customer needs and build an effective site set to this target.
3. Think WHY. Why would a prospect want to use my site and what are MY aims?
You maybe looking to reduce your sales resource and allow your prospects to purchase through an online, automatic system? Are you hoping that your prospects will come to the site to see the breadth of your skills?
And how often do you expect prospects/customers to use it? Do you need to think about sufficient infrastructure to support high demand, do you need to ensure your website content is updated daily?
Website Design Tip 4. Site management. In-house or outsourced?
If your website requires frequent updates and you do not have the resource in-house, it might be worth looking at investing in a system that enables you to update information through an easy-to-use web interface (this is know as a content management system or CMS).
This would allow members of your organisation make basic changes to the site.
Or you could enter into an agreement with your website development company such as mine and a set fee for website maintenance.
You could of course do any updates yourself, but if you need your website to be compliant with current UK legislation, unless you have a good understanding of writing accessible code, you could risk your website and its’ integrity.
5. How will you fit your website into your marketing strategy?
Will it act as your sole form of communication with prospects or will it support other mediums and sales channels?
6. Do you plan to take payments online?
Have you considered online security and how to show to your customers that their personal details are safe?
7. What budget do you have in mind?
Allocating a sufficient budget to the project is vital. Don’t expect to get a high quality professional website design that meets your exacting needs for pennies.
Whilst is it impossible to scope out an accurate rate for every concept a good rule of thumb is:
- Information only websites: Expect to pay between £500 and £2,000 depending on content and requirements
- Ecommerce solutions (online shop): Expect to pay between £1,500 and £5,000
Although there are good deals out there, if price is your sole deciding factor and you cut too many corners, your results will, in time, reflect this investment. Your website represents your company, you wouldn’t compromise the quality of your products supplied to clients would you?
Ensure your content matches your business model and represents your aspirations as a company.
9. Website accessibility.
A key website design tip is to make your website accessible. This involves considering the needs of all the different users who may wish to use your site, regardless of disabilities and of the differences between various Internet browsers.
10. OK, you know what you need, but how do you get it?
Speak to a professional. Website developers are human, you will be able to tap into qualified experience, this will ensure that you get the most out of the project.
Considering things like hosting services, content management systems (WordPress, Joomla etc.), frameworks, search engine marketing and of course website maintenance.
Armed with this information, you will be in a great position to make a well informed decision about how to proceed.
Thank you for stopping by and reading my Website Design Tips article, I hope you found it useful.